1. Food & Groceries: Google Shopping campaigns steadily rise throughout the season. 2 Google-commissioned Ipsos COVID-19 tracker, U.S., n=1,000 online consumers 18+ who shop for the holidays, June 1720, 2021. Youre not alone. This year, 75% of holiday shoppers across surveyed countries say they will shop with stores that offer free shipping.9. Discover more about Google's Holiday 100 Gift Guide collection, which includes trending holiday gifts & products from 2022. No problem. For example, brands could showcase their outstanding customer service, help customers support causes they believe in, offer loyalty rewards, or provide a combination of all these benefits and more. In an environment where 81% of consumers have taken some action in the past two weeks to manage costs, its critical to understand how behaviors are changing and to use that intelligence to inform your digital marketing strategy not just through the remainder of the holiday season but also in 2023 as the trends were seeing are a reflection of economic realities that are likely to continue.1, To mitigate their feelings of uncertainty, shoppers are being more intentional about their holiday purchases and spending more time researching product options. Complement keyword-based Search campaigns with Performance Max, which finds even more converting customers across channels like YouTube, Display, Search, Discover, Gmail and Maps.5 As the next generation of Smart Shopping and Local campaigns, Performance Max connects with your product feed to drive sales both online and in-store. Now, theyre kicking off their shopping months in advance to get what they need, when they need it, and for the right price. Earlier this year, we launched the Black-owned business identity attribute so people can easily identify and buy from Black-owned businesses on Google. In 2021, shoppers returned to brick-and-mortar shopping at nearly pre-pandemic levels, while their use of digital channels, such as searching on a smartphone (72%), watching online video (51%), and searching maps online (32%), remained at the significantly higher levels that we saw in 2020.11 Globally, search interest in in-store has nearly tripled since the beginning of the year.12 To reach these local shoppers and promote your in-store inventory, use Performance Max campaigns for store goals. It starts with Search where people conduct billions of searches every day.4 Maximize your reach by showing your ads to shoppers who search for terms related to your keywords using broad match and Smart Bidding. Last holiday, we saw that shoppers who used at least five channels to inform their decisions and complete their holiday shopping reported making two times more purchases and spending twice as much, on average, compared to those who just used one or two channels.3 With the best of Google automation at your fingertips, you can stand out to shoppers across the full range of Google Ads channels. So weve put together the Holiday 100 100 gift ideas and insights based on trending searches from 2022. Even after the holidays, jewelry shoppers continue to flock to Googleat no point should advertisers expect a dip below their pre-Holiday figures. To give shoppers more confidence in their purchases and added reassurance when it comes to returns, you can now indicate extended holiday return windows with return annotations like "Free 90-day returns" or "Free returns until Jan 31., Free 90 day returns and Free returns until Nov 30 annotations. This past holiday, only 4% of U.S. holiday shoppers did not use digital channels for their shopping.5, Convenience is key for people, and they want to be able to choose how and where they shop. Hobbies & Leisure: Google Shopping campaigns in this industry have limited growth until November. 1 As more people are already shopping for the holidays, we're offering ways to help you capture real-time holiday demand with Smart Shopping campaigns. You can highlight your nearby stores, seasonal promotions, and fulfillment options, like curbside pickup, to shoppers already searching for stores like yours. Alvaro Puig. To see specific opportunities for YOUR Google Shopping campaigns, run our new and improved Google Ads Grader and get a comprehensive review of your shopping campaigns performance, opportunities, and how you stack up against similar advertisers in a matter of minutes! As retailers prepare for the holiday shopping season, Google is launching new sections in its search results to showcase deals, rolling out tools to highlight promotions and expanding reporting . Published. Approved by the team who built Google Ads, the Google Ads Best Practices newsletter provides actionable tips and tactics to help you get the most out of your campaigns. The use of this website means that you accept the confidentiality regulations and the conditions of service. Google-commissioned Ipsos Holiday & Black Friday-Cyber Monday Shopping study, U.S. adults 18+, Holiday gift shoppers n=884, Oct 31 - Nov 1, 2022. So were bringing our price insights feature to Search to help shoppers understand the prices they see and make better buying decisions. Here are a few tips to set you up for success this holiday season. Weve seen this trend in Google Maps, where searches for gift shops near me have grown globally by over 60% year over year.6. In fact, 40% of U.S. holiday shoppers say their holiday shopping experience has made them consider shopping much earlier for other milestones this year.1 We predict that this trend will continue in 2022. Log in to help. Source: Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, KR, MX, NL, NO, PE, ZA, ES, SE, U.K., and U.S., ~n=500-1,000 online consumers 18+ per market, Sept. 8, 2022Sept. As advertisers plan for a busy holiday season, well highlight search trends in the United States, Canada, United Kingdom, and Australia for 12 major retail industries, including: Itll surprise some to hear how early people begin their holiday shopping! These new features will make it easier to find great prices and check everything off your list this season. In fact, searches for cheap and best have grown by over 40%.12. The mini-site contains personalized recommendations to. S Shashi Thakur VP/GM, Consumer Shopping The holiday season is upon us, and many are already getting into the (shopping) spirit. Holiday 100 Explore by Category Explore by Trend About Home &. Big ticket itemsJewelry, Appliance, Electronics, and Computersare iconic grabs for the holidays, and retailers in these industries can expect even more searchers than usual on these big days. Check out our award-winning blog, free tools and other resources that make online advertising easy. 20, 2020.5 Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, MX, NL, NO, PE, ZA, KR, ES, SE, U.K., U.S., ~n=300825 online consumers who plan to shop for the holidays 18+ per market, May 5, 2022May 8, 2022.6 Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, FR, DE, IN, IT, JP, MX, ZA, KR, ES, U.K., U.S., ~n=5001,000 online consumers 18+ per market, July 7, 2022July 10, 2022.7 Google-commissioned Ipsos COVID-19 Tracker, U.S., n=1,001 online consumers 18+, April 7, 2022April 10, 2022.8 Google Data, Global English, Dec. 11, 2021Dec. Use Performance Max campaigns to connect with your audience at scale during mega sales events. Posted by Jeff Harrell, Senior Director, Shopping. In June 2021, we saw that stock issues were top of mind for holiday shoppers, with over 50% of U.S. shoppers surveyed saying they would start holiday shopping earlier to avoid an item being out of stock.4 Given the unpredictable nature of COVID-19 and how it may impact the supply chain this year, its possible that well see similar issues next holiday season. Suchi Sastri, managing director and partner at Boston Consulting Group, breaks down what the findings mean for retailers. Give shoppers a reason to shop with you by adding information about, Connect with local shoppers by creating a, Reach the right customers across the web by running a, Optimize for online and offline conversions with Smart Bidding for. In recent years, people have been shopping more on Cyber Monday and retailers offer even bigger discounts than on Black Friday. Googles list of 100 trending holiday gifts includes the Apple AirPods Max, the Dyson Airwrap Complete Curling Iron and Ariana Grande's Cloud Eau De Perfume. Electronics: Google Shopping campaigns grow evenly until two weeks before Black Friday. 3, 2022. And they'll be in good company. But Search is just one part of the equation. However, certain industries peak after Cyber Monday. Looking for a new fragrance to add to your collection? 11, 2022.10 Google/Ipsos, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SK, SE, U.K., and U.S., Holiday Shopping Study, online survey, n= 20,583, Online 18+ who shopped for the holidays in the past two days, week of Oct. 13, 2022Nov. Next month, businesses using Shopify's Google channel and WooCommerce's Google Listings and Adswill be able to show product promotions across Google Search and the Shopping tab. Even after Christmas, expect these campaigns to spend at least 40% more than they did in September. This consumer behavior was exemplified last year, when 54% of shoppers used five or more channels like search, video, and social media to shop over a two-day holiday period.2 As people continue to blend their inspiration, browsing, and shopping times, retailers now have even more touchpoints they can use to attract customers. Shoppers are looking for the best value for every dollar, especially during seasonal shopping, and the quickest shipping option and ease of returns are top-of-mind. Find the best holiday deals on Google with new features like promotion badges, coupon clipping, deals comparisons and price insights. 2 These new features will help boost your visibility to new customers, showcase your brand and products in rich creatives, and uncover meaningful insights . Very early. Consumer anxiety is leading to more shopping, but not necessarily for gifts, and that could mean shoppers. 9, 2022.11 Google/Ipsos, U.S., Holiday Shopping Study, online survey, n=7,253, Americans 18+ who conducted holiday shopping activities in past two days, Oct. 2021Jan. And quite the holiday shopping season it will be. Sep 8-11, 2022. This consumer behavior was exemplified last year, when 54% of shoppers used five or more channels like search, video, and social media to shop over a two-day holiday period. Before you start adding items to your shopping cart, sit down and budget. Get ready to improve your reach, results, and ROIfast. Recent research shows that half of global holiday shoppers say they will choose where to buy gifts based on who has the best deals, discounts, or promotions but other things have influence as well.6, While discounting is a powerful tool in influencing consumer decisions about both products and retailers, its not everything. Now she can finally enjoy movie night to the fullest. 100 holiday gift ideas based on Google searches. Businesses. Google reports that as many as a quarter of Americans have already begun Holiday shopping before this post is even published. Source: Kantar, Can the inflation stir us toward a more climate-conscious consumption?, June 2022. Prepare your budgets: All search is seasonal, but we see large shifts in demand during the holidays. You can also synchronize your shipping data with providers such as FedEx, USPS, and UPS so that Google can calculate custom shipping speeds for your customers. Once gifts have been unwrapped and guests have left, people could use some well-deserved indulgence, especially during this holiday season. This year, we saw 80s and 90s nostalgia play out with high rankings for the Nintendo 64 (ranked #6 in gaming consoles) and the Game Boy (ranked #8 in gaming consoles). 5W Public Relations 2020 Consumer Culture Report. While Black Friday and Cyber Monday are the biggest shopping days, many will see traffic pickup well before the big event. Discover the latest data, insights, and inspiration from Think with Google. Even outside of the United States, Black Friday and Cyber Monday are growing in popularity and international retailers should still expect significant extra opportunity to reach shoppers on Google search these days, oftentimes 2x their normal reach. You are reading part 6 of the 6-part 2022 Retail Marketing Guide. Merchants who highlight 1- to 3-day shipping in their free listings on the Shopping tab see an 11% increase in average CTR. 4. 1 With Google's full range of promotional channels, retailers can show up across the shopping journey and stay top-of-mind for consumers. Whether youre looking for your family, your best friend, or even yourself, we hope you find the perfect gift with Google. As of June, 58% of U.S. holiday shoppers said they will shop online more this season than in previous years and 59% said they will shop earlier to avoid an item being out of stock.1 In fact, U.S. searches for holiday gift ideas in August have already surpassed 2020 levels. People who have positive gift-buying experiences tend to become repeat customers, even after the Black Friday frenzy dies down. On average, Google Shopping traffic is equally high as the pre-Black Friday surge. We're making content recommendations better for thousands of readers. In a study conducted by Google and Ipsos in November, 80% of holiday shoppers said they had researched or browsed before making a purchase, compared to 20% who said they had made a purchase on impulse. Please enable Javascript to see this feature. Google Cloud. Set up your brick-and-mortar locations for maximal success by measuring and optimizing for store visits or sales in Performance Max. Though Google wouldnt share all of its raw data with us, a Google spokesperson confirmed to us that its new list is based purely on Google search data companies cant pay to be included. Otherwise, Google did share some interesting trends that came out of this years Google Shopping Holiday 2021: To jump-start your season of giving this year, weve perused Googles list of 100 trending gift ideas, matched them against our previous reporting and highlighted some of our favorites based on current high ratings and what we think Select readers will want to consider for the giftees in their lives. 23, 2022.3 Google-commissioned Ipsos COVID-19 tracker, AU, BR, CA, CN, FR, DE, IN, IT, JP, KR, MX, ES, ZA, U.K., and U.S., n=1000 online consumers 18+ per market, July 7, 2022July 10, 2022.4 Google/Ipsos, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SK, SE, U.K., and U.S., Holiday Shopping Study, online survey, n=13,724, online 18+ who shopped for the holidays in the past two days, week of Oct 1319, 2022 and Oct 2026, 2022.5 Google-commissioned Ipsos Consumer Continuous study, AR, AU, BE, BR, CA, CL, CN, CO, DK, FI, FR, DE, IN, IT, JP, KR, MX, NL, NO, PE, ZA, ES, SE, U.K., and U.S., ~n=5001000 online consumers 18+ per market, May 5, 2022May 8, 2022.6 Google/Ipsos, AR, AU, BE, BR, CA, CL, CO, DK, FI, FR, DE, IT, MX, NL, NO, PE, ES, SK, SE, U.K., and U.S., Holiday Shopping Study, online survey, n= 20,583, online 18+ who shopped for the holidays in the past two days, week of Oct. 13Oct. 4. Running holiday Google and social media ads. Google's new small business holiday hub is full of resources marketers can use to prepare for the busiest shopping season of the year. 10 Google search data, Global, Q3 2015, mobile shopping searches as defined by clicks on Shopping ads 11 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015 12 YouTube data, Sep 2014 vs. Sep 2015, United States. Honey. Answer: Cyber Monday. Santa's Bag . Digital marketing can help make this holiday shopping season a massive success for your business. In 2020, there was a sharp shift toward e-commerce due to the COVID-19 crisis. Increase average order value, customer satisfaction, and your bottom line. A June 2021 survey by Google and Boston Consulting Group revealed that this year, online shopping will play an important role in consumers' buying journeys. 20, 2020. Forty-three percent of U.S. holiday shoppers that used Google said they did so to get gift ideas,7 and 64% said they did so for discovery and inspiration.8 For retailers, visibility is critical to capturing these shoppers. 20, 2021 vs. June 22, 2020Aug. Naturally, kids toys and games are in the forefront of families minds as they start shopping for gifts to leave under the tree or in stockings. Complete your profile for personalized recommendations, Former president, Americas & Global Partners. Gaming has become an increasingly popular category over the years, and 2021 is no exception. Of course, you'll want to jot down a few of those extra ingredients that make your Christmas recipes uniquely yours, too! Holiday shoppers continue to embrace omnichannel shopping, with the line between online and offline shopping becoming increasingly blurred. Learn how you can adapt your strategy to prepare for important holiday dates. 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