Improved usability due to clear call-to-actions. However, safety has been always their first priority. The experiences that individuals have been through can only be assessed by engaging the individuals. Sit back relax and leave the writing to us. Study for free with our range of university lectures! x\m7*U*uc;u.q [RVzH 6g|qn~Z?|w^]G/6{|~F?rSVt7O.?-j[7>i^$~ptMt: %3gd_Ad#Us0qI-+]4O~5?? Qatar Airways has bagged the coveted title of Airline of the Year 2022 at the World Airline Awards, as revealed by AirlineRatings.com. can take advantage of higher labor productivity. Hence the total unit cost, i.e., the cost per ticket for Qatar Airways can be reduced by operating in full or near full capacity. Due to COVID-19 various new travel laws are made to ensure safety of the passengers and also to stop the spread of disease. *You can also browse our support articles here >. This ensured quality and consistency across all the geographies, teams and shots. Qatar Airways Case Study 1516 Words7 Pages Awarded the 2012 airline of the year and 5-star airline rating by Skytrax World Airline (see Figure 1), Qatar airways is indeed one of the fastest growing airline in the world and was named best airline provider in the Middle East six times in a row. Additional materials, such as the best quotations, synonyms and word definitions to make your writing easier are also offered here. All you need to do is fill out a short form and submit an order. 1 0 obj But at the same time the unit variable cost is increased to a little bit as employee wages are considered as overheads. Airline industry is criticized due to high carbon emission which contributes to climate change. The seats are different for different classes. But as the utilization of capacity decreases, the cost also gets affected. The purpose of this case study is to explore whether Qatar Airway's B2C booking experience can be refined to meet new user needs and expectations. As customers' needs are changing rapidly now, so the company should innovate in accordance to the needs of the customers to compete with the competitors. Human Resource Management Strategy in Qatar Airways. Suhardjanto, D. and Ajibroto, N., 2017. Qatar airways always has its own website and app on which customers can easily book tickets anywhere at any time. The government of Qatar has strong political will which have resulted in the tremendous growth of this airline. Knowledge management and intellectual capital-A theoretical perspective of human resource strategies and practices. Well even meet a 3-hour deadline. Geo-political crisis: The Middle East and Saudi-led barrier of Qatar's land, sea, and air borders with Qatar were big threats to Qatar Airways in the last several years. Dehbi, M., 2018. Hence the fixed cost and capacity utilization are inversely proportional to each other. According to Rice, businesses tend to close within five years of their inception. News & Advice. 593349 Afin d'assurer la performance de la campagne mobile Qatar Airways, Adot s'est associ l'agence Re-Mind PHD pour mettre en place une stratgie Drive-to-Web exclusive. <> Aircraft . Qatar Airways is the state-owned flag carrier of Qatar. The airline followed all safety rules to ensure that various stakeholders are happy with the operation of the business. Better chance of survival in worst times: Situations like economic recession could affect all kinds of business. Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Moreover, a gap has existed for a long time on the information available concerning the success story of Qatar Airways. We can write this or a similar paper for you! The study was carried out by O'Connell (2016) in his journal titled "A study into the hub performance Emirates, Etihad Airways and Qatar Airways and their competitive position against the . London Thus capacity utilization affects these two costs differently. Generally, a quantitative approach involves the examination of variables and the measurement of the relationship between them. There is an emission calculator is now used which takes the average of seating and seat occupancy of a particular airline and compares it with the standard configuration of aircraft manufacturers with regard to seating. endobj This study will, therefore, seek to provide sufficient information to associate the success of Qatar Airways to effective human resource management strategies. In 1997, the company re-launched with all intentions to expand, which was the Emir, Sheikh Hamad Bin Khalifa Al Thani's intention. The research was done by Taylor-Hyde and Ellen in 2017 to assess the role of human resource management strategies in improving the performance of an organization. Following are the social factors impacting Qatar Airways PESTLE Analysis: Many social factors influence the business of Qatar Airways. Disclaimer: This is an example of a student written essay.Click here for sample essays written by our professional writers. Hence employees will be happy to work for such an organization. Reports reveal that the company is not much affected by the economic downturn and there is still large number of British tourists flying through QA. With Qatar Airways, delegation of duties is the order of the day and employees who took part in the study cited its significance in making them feel appreciated and valued within the company, along with keeping them motivated to work and push themselves even further. Moreover, a case study of Qatar Airways was ideal since the firm ranked best and was still fast growing compared to all other leading airlines. Thus the work environment in that organization will also be better. Also innovation can be brought about. Registered office: Creative Tower, Fujairah, PO Box 4422, UAE. Qatar Airways. Most of the researches is based on insufficient evidence and several assumptions that have left the field of research needing more information. This means as capacity utilization increases, the unit fixed cost decreases. This is not an example This essay has been submitted by a student. endobj 163 0 obj Quizzes test your expertise in business and Skill tests evaluate your management traits. Beiske, B, (2007) Research Methods: Uses and Limitations of questionnaires, interviews and case studies, GRIN Verlag. Sustainability reporting in the aviation industry: worldwide evidence. Understanding the critical value of the travel agency channel to enable its ambitious growth plans, the airline has entered into a Letter of Agreement as it and Amadeus finalize agreements to choose Amadeus once again as its long-standing distribution and IT partner. Maximum utilization of resources: When working in full capacity the company utilizes the current resources in the most effective manner. 8.263333333333334 Also there could be break downs that would prevent the firm from meeting the demands of customers. The seats are different for different classes. There is an emission calculator is now used which takes the average of seating and seat occupancy of a particular airline and compares it with the standard configuration of aircraft manufacturers with regard to seating. A qualitative approach will be chosen for this method. There are three basic leadership styles, they consist of: authoritarian, democratic, and laissez-faire. Better chance of survival in worst times: Situations like economic recession could affect all kinds of business. In this report, we will discuss the strategic performance objective of Qatar Airways which is based on five key characteristics i.e. The airways industry is one of the riskiest ventures to invest in, and clever strategies are required to overcome the various challenges. Pamela, A.C.J., Umoh, G.I. The success of Qatar Airways is associated with the loyalty paid by customers who have admitted to being satisfied with the services offered by the company. <>stream The variable in question is human resource strategies, and a comparison with other variables is not needed. Looking for a flexible role? From eco tours, white-water rafting, hiking, safaris and the countrys most famous attraction the elusive and treasured mountain gorilla Uganda has plenty to offer for leisure visitors. Also there will be high work pressure on employee which further increases their frustration. Possibilities of improvements. Employee issues: A firm running in full capacity needs its workers to be present full time a day. This study will, therefore, seek to assess the role played by human resource management in the development witnessed and the company. All work is written to order. Concerning, the first variable; since 2004 the Air community saw the incredible global expansion of the Gulf airlines: Emirates, Etihad and Qatar Airways. Check out Qatar Airways' 30 second TV commercial, 'There's Nothing Else Quite Like It' from the Airlines industry. The following are the most acceptable methods: Employing more workers- This way more output can be generated in a less amount of time. Also this would result in a poor work environment which in turn affects the work efficiency. Thus employee management will be a difficult process to be handled by the management. I manage Virgin Australia's strategic relationship with Etihad and airline partners in the EMEA region. Please enable Strictly Necessary Cookies first so that we can save your preferences! Customer Profile Qatar Airways is one of the world's fastest-growing airlines, connecting more than 150 destinations every day, with a fleet of the latest-generation aircraft, and an unrivalled level of service. The headquarters of Qatar airways are situated in Doha, which is again a very attractive place to visit. Also, a mixed approach that involves the use of both qualitative and quantitative methods is not needed in this study. There are certain factors that affect the fuel consumption of an aircraft. MBA Skool InstallCourses Home Courses Concepts SWOT Marketing Strategy PESTLE Five Forces Trends Articles Quizzes GD Topics Marketing Strategy Services This website uses Google Analytics to collect anonymous information such as the number of visitors to the site, and the most popular pages. The following are the most acceptable methods: Employing more workers- This way more output can be generated in a less amount of time. A master video spec (video style guide) was developed and then circulated across over 40 local crews. In addition, there will be a height and reach check and a tattoo check. [52 0 R 55 0 R 56 0 R 57 0 R 58 0 R 59 0 R 59 0 R 59 0 R 59 0 R 59 0 R 59 0 R 59 0 R 59 0 R 60 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 61 0 R 62 0 R 63 0 R 64 0 R 65 0 R 66 0 R 67 0 R 68 0 R 69 0 R 70 0 R 71 0 R 72 0 R 73 0 R 74 0 R 75 0 R 76 0 R 77 0 R 78 0 R 79 0 R 80 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 81 0 R 82 0 R 83 0 R 83 0 R 83 0 R 84 0 R 85 0 R] Extend of capacity utilization is the critical factor that decides the fixed cost that must be allocated per unit of product. Since the start of the global pandemic, Qatar Airway has seen an. The success of research depends on several factors, such as availability of resources and the adherence to ethical standards. Microsoft Word 2013 +44 (0) 20 8798 0090 But this decrease may not be in a proportionate manner. The relationship between employees and customers is one of the leading causes of the closure of businesses. Acta Commercii,18(1), pp.1-10. Due to COVID-19 as many countries have put restrictions on the travel to other countries, this has put an adverse impact on the performance of the airways and may result in high decline in the profits this year. Share it with friends, then discover more great TV commercials on iSpot.tv. Why? Thus capacity utilization affects these two costs differently. They've grown fast, and overcome challenges. He outlined a vision for turning Qatar Airways into a leading international airline with the highest standards of service and excellence. The event was an exclusive gathering of Qatar's top clients and guest and the airline wanted to make it a memorable experience for all who attended. During those two decades, the company was seen as the fastest growing airline internationally. Hence with decrease in capacity utilization, the unit cost is also affected but in two different ways. There exists two kinds of unit cost- unit variable cost and unit fixed cost. Following are the legal factors in the Qatar Airways PESTLE Analysis: Legal factors include various national and international laws which a company must follow to avoid intervention of government and international bodies in the operation of the business. Other factors could have contributed to the growth of the company, such as lack of stronger competitors, or even preference on air travels by travelers. The article by Rice fits the explanation given to Qatar Airways, which would have been expected to close down within five years after its re-launch. The article by Taylor and Ellen presents a similar case that can be taken for Qatar Airways. endobj The airline said it was working to put "the most rigorous fatigue risk management programme in place." In 2020, Qatar Airways announced it would lay off one in five workers as COVID-19 slashed. The major advantages of full capacity operation are: Decrease in unit fixed cost: Since the capacity utilization and fixed cost per unit is inversely proportional, an increase in the former would reduce the unit fixed costs. The 787-9 produced on average 115 grams of CO2 per seat mile during pre-pandemic operations in 2019, representing a 34% reduction on a per . For example, publications from the company will be sought to observe the patterns that the company has gone through over the years.