Bacon. To further bring the capabilities of the devices flexible format to life through a humorous tone we created five shorter films. Roberto Rodriguez is an active duty Marine specializing in communications intelligence, currently serving as the senior advisor to the Director of Information Operations Force Development for the Marine Corps. With the Island flipping, a whole new one has been uncovered! Click here if you'd like to be notified when this post is solved. Join the Flip Side (105s) Agency: Wieden + Kennedy Amsterdam: Campaign: Join the flip side: Advertiser: Samsung: Brand: Samsung Galaxy: Want to see all the credits ? Samsung, 2022 During September - one of the biggest months of the year for the mobile industry - we launched Samsung's global campaign 'Join The Flip Side' using the moment to emphasize the point that once consumers see real innovation . Flip the Script on Plastics is an initiative to help the entertainment industry model real solutions to the plastic pollution crisis, both on set and in storylines.We know that life imitates art, and by showing package-free and reusable and refillable systems in popular television shows and movies, we influence culture and change the perception of toxic throwaway plastic as being normal . This website uses cookies to improve your experience while you navigate through the website. eurobasket But opting out of some of these cookies may affect your browsing experience. Ukraine A 7-0 win over Boroughmuir aiming to take advantage this weekend as promotion spot has "been blown wide open" | Flipboard Access the world's largest advertising database. Required fields are marked *. As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flips unique form as the world folds and flips around her. Let us know what you think about the branding & marketing strategy used by Samsung. . Were so familiar and comfortable with the status quo that switching, regardless of its real benefits, feels unfathomable. Watch to find out, and join us, if you havent already. Sign up to our daily newsletter to get all the latest retail tech news and insights direct to your inbox. She joined The Flip Side because she is passionate about civic discourse and fostering greater understanding across all sides of the political spectrum. Samsungs latest TV spot Join the Flip Side aims to entice smartphone users away from their current phone brands of choice and explore Samsungs innovations. By continuing to browse you are confirming that you are OK with this. Created by Wieden+Kennedy Amsterdam and directed byMatias & Mathias throughBacon, the near two-minute spotaims to encourage consumers to switch from competitors who sell them virtually the same phones every year to Samsung's innovative flip phone range. In Politics, Personal Biases Blind Us to Rule of Law, How College Students Can Bridge American Divides, 'Megyn Kelly Today' could've taught us about blackface this Halloween: Today's talker, As Masters Of Our Curated Universes, We CanFix the 'Filter Bubble' Problem. She graduated with a B.S. Alli is affiliated with the Advisory Committee of the Manhattan Institute's Young Leaders Circle, the New York Hospital Weill Cornell Council, and the Jewish Community Center of Manhattan. The Flip Side is on a mission to help bridge the gap between liberals and conservatives. Stay up-to-date with the latest news, insight and inspiration for the creative community. Kira Heather - September 13, 2022. . Samsung has made switching to a Galaxy smartphone as easy and seamless as possible, whether your old phone is an Android, iOS, BlackBerry or Windows Mobile device. Your submission has been received! Eventually however, the loyal phone-brand user gives in and purchases a Galaxy Z Flip 4. Publicis agencies performed well at the AOY Awards at The Brewery in London. Many people rationally know they want to switch but there is still a social inertia to taking the plunge, so rather than gloss over these barriers, together with Samsung we tackled them head on (with a good deal of self-awareness). Tops stars Repeating Ive always loved my phone to herself, the character becomes obsessed with objects that fold or close. Thom Dinsdale:Over the past 10 years, theres been explosive growth in smartphone adoption because the tech has gotten better and a lot more affordable for consumers. relationship Our lives are uploaded to these little rectangles and their operating systems feel like second nature to us. Checks can be mailed to 3157 Gentilly Blvd #2327, New Orleans LA 70122. Will Elena give in to her fascination and join the flip side? A new era in recruitment messaging was born for us, this time based on reality. We lookat the best examples of this inclusive trend and explainhow marketers should approach it to appear authentic rather than opportunistic, When Ryan Reynolds took over ownership of Aviation American Gin in 2018, it was struggling to differentiate itself among thousands of gin makers. Books, folding . The campaign is known as Join the Flip Side. The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4. The current crowdfunding campaign has a minimum target of $50,000 and a maximum target of $1 million. Oops! There's a new Samsung commercial promoting the Galaxy Z Flip 4 or something called "join the flip side" there's an actress in the commercial I've seen before, the main girl, but I can't figure out who she is or where I've seen her. Thank you! Samsung "Join the flip side" by Wieden & Kennedy Amsterdam. Created by Wieden+Kennedy Amsterdam, the spot centres around a woman that becomes enchanted by her friends foldable smartphone. They aim to grab the attention of potential switchers by asking. After graduating she moved to New York City, where she worked as an analyst at Goldman Sachs and then at Equinox. The marketing campaign commemorates Samsungs progressive units and the persons who choose them, as a result of a hero film and a series of written content that will distribute on social networks so that no just one can pass up it. Join the flip side by switching to the Galaxy Z Flip 4. But its also about: How can we steal market share from each other? China This website uses cookies to improve your experience. Join the flip side | Samsung - YouTube Sometimes, when you see something new, exciting and visually unique you'll start looking for it everywhere. the Work + membership Access the world's largest advertising database. Video Health Amsterdam New York USA 1-7-13, Kamimeguro These cookies do not store any personal information. She is a steering committee member of the Register It partnered with an Australian clothing brand, Dr Denim, to create an exclusive limited-edition collection that had pockets in the right design for the Samsung Galaxy Flip 3. By working with The Flip Side, he hopes to learn how conflicting narratives and emphasis in coverage affect national discourse across pertinent topics. ice Hockey The pressure to keep up with our friends tech game can also play heavily on our minds, so taking a leap into the unknown of a new smartphone brand can be a scary prospect. The campaign promotes the Galaxy Z Flip 4 and intends to challenge the notion of brand loyalty and change the perceptions of smartphone form and design. Alli is originally from South Florida. What's new The hero film for Samsungs Join the Flip Side campaign was developed by agency Wieden+KennedyAmsterdam and features a woman haunted by the experience of seeing her friends new Samsung Z Flip 4 smartphone that literally folds in half. As a result, theres basically not many geographies or demographics that are growth areas for the for the smartphone market, so the smartphone market has arrived at a point of more or less complete maturity. We never spam and only send awesome news digests. These cookies will be stored in your browser only with your consent. This article was downloaded from the Contagious intelligence platform. We also use third-party cookies that help us analyze and understand how you use this website. The hero film takes front and centre stage, focusing on an exchange between housemates, where one is celebrating her new Galaxy Z Flip4 and the other housemate shows reticence for why she would want a foldable phone over the course of the advert, the benefits of the device are made clear as she joins the flip side.. This button displays the currently selected search type. Unlock full credits and more As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Flips unique form as the world folds and flips around her. with a Source + shots membership. Editorial: 07854 370071 Commercial: 07854 369791, UK: Four Cavendish Square, Marylebone, London, W1G 0PG, 2023 Copyright Marketing Beat. Website Design by Alphanet. Creatively, weve embraced the people who proudly say theyd never switch to Samsung, making them feel seen and understood on the emotional journey of switching, Wieden+Kennedy Amsterdam creative directors, Ramona Todoca and Ed Olhagaray, said. Click below to find out how to super-charge your shots experience with the world's most comprehensive advertising database. Africa Creatively, weve embraced the people who proudly say theyd never switch to Samsung, making them feel seen How a smartphone brand promoted its latest device by tapping into the emotional reasons why people dont switch devices. His technical expertise, built over a decade of startup experience, includes natural language processing information extraction, artificial intelligence, and open-source stacks. Our goal is to become a news source for liberals, moderates, independents, conservatives, and even the apolitical. The amusing ad ends with her folding her smartphone in half before purchasing the Samsung Galaxy Z Flip 4 and joining the flip side. Flipping Heck: The featured point of the ad is the way it incorporates storytelling with rational presentation (for example, a phone that flips!). no matter how hard you try to forget about. Culture We are targeting users who may be curious about the Samsung brand, showcasing the unique benefits of our product offering and tempting them to make the switch, said marketing and omnichannel director for Samsung UK & Ireland, Annika Bizon. As a result, a message has a higher probability of having an effect and getting consumers to buy proposed by Samsung. Samsung showcases the nostalgic capabilities of its Galaxy Z Flip 4. Technology Sometimes, when you see something new, exciting and visually unique youll start looking for it everywhere no matter how hard you try to forget about it.Just like Elena, who becomes mesmerized by her friends brand new Galaxy Z Flip4. Subscribe to access rigorous analysis of 11,000+ campaigns, trends and startups. Published. Visit http://spr.ly/6056M3yni to discover more of Galaxy Z Flip4. no matter how hard you try to forget about it. Subscribe to the Contagious weekly newsletter and stay up to date with creative news, marketing trends and cutting-edge research. Join the Flip Side / Samsung. The message of the campaign is that mobile companies tend to sell virtually the same models each year with incremental changes, . Global campaign calls on people to give into their fascination with innovation, The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip4. Dont miss new shots content The campaign focuses on the Flips unique foldable form factor to show how these devices unfold a new world of experiences for people, encouraging users to Join the flip side and switch to using a Samsung foldable device. Sports World, Hosted byByohosting-Most Recommended Web Hosting- for complains, abuse, advertising contact:o f f i c e @byohosting.com, Samsung issues users to find the Flip side, Sports president Berit Kjll receives criticism from his own board NRK Sport Sports news, results and broadcast schedule, 6 Toll Roadways on 87 Kilometers Operated in September, This is the Record, 10 Ways to Overcome Itchy Throat and Cough, HONOR launches HONOR Pad X8 tablet in Saudi market, 'Women in the digital age; The women's section of Pravasi Welfare Riyadh organized an evening discussion, Affair Deschamps-Benzema: A ridiculous soap opera? Samsung's competitors often have similar features, however, and the brand is merely solidifying their image as the place to buy foldable smartphones. The aim of Join the Flip Side is the promote switching to the manufacturer's range of phones and challenge people who believe they are 'loyal' to another brand (implied to be Apple in this case). She lives in New Jersey with her fianc, umma, dog, and cat. After all, changing peoples perceptions starts with doing something they wouldnt expect from you. See full credits for all work featured and have instant access to the world's most powerful and comprehensive advertising database. As paranoia sets in, even her body betrays her. The campaign plays with this struggle as its centered around a dramatic film whose protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friends brand new Samsung Galaxy Z Flip 4. RonniWinter is a senior at Southwestern University in Texas pursuing a degree in Political Science with a minor in Spanish. the news advertising Type 'xiuyly' in the message subject if it hasn . Director. S4C, S4C has offices in Carmarthen, Cardiff and Caernarfon. Plus, receive other member benefits like access to exclusive webinars, talks and training courses. . 2023 Copyright Marketing Beat. - by Charlotte Rawlings To continue reading this article you need to be registered with Campaign. Her latest initiatives are dedicated to breaking down political polarization through bipartisan organizations such as The Flip Side and Experiment In Dialogue. government Samsung's global campaign calls on people to give into their fascination with innovation. Lift . The Samsung Galaxy Z Flip4 is now available widely in Samsung channels, including samsung.com/uk/, Samsung KX and major UK retailers. The Netherlands, +31 020 7126 500 In Spain, Galaxy Z Flip4 is a good results, precisely, amongst end users from other competing brand names. With the SmartSwitch app everything from your contacts to messages, your photos and videos to your music, your calendar events to your apps, even the device settings can be transferred to your new Galaxy phone for users to pick up right where they left off. To make a donation via check please make the check out to Tides Center with Lift Louisiana in the memo. Start your 14 day free trial and gain unrestricted access to our intelligence platform Contagious IQ which features the worlds most creative, effective and innovative marketing. Spot centres around a woman that becomes enchanted by her friends foldable smartphone browsing experience independents! Is to become a news source for liberals, moderates, independents, conservatives, and cat becomes by! # 2327, New Orleans LA 70122 trends and cutting-edge research your consent nostalgic capabilities of the political.! Credits for all Work featured and have instant access to the Contagious weekly and! 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